Reebok & Milk Makeup Launch 100% Cruelty
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In a rare collaboration between brands from different industries, athletic wear company Reebok and vegan cosmetics brand Milk Makeup have partnered to launch a new cruelty-free footwear collection made with 100% vegan materials and zero animal byproducts.
The designs in the new collection, dubbed Equipment Essentials, feature deconstructed elements, geometric patterns, vibrant accents, and logos. They are inspired by the equipment room at Milk Studios (Milk Makeup's New York-based parent company), where "functional workwear is a must".
The collection includes revamped versions of five classic Reebok sneaker designs: The Classic Vegan; Club C 85 Vegan; Classic Make It Yours Vegan; Club C Geo Mid Vegan; and BB 4000 II Vegan.
Aside from footwear, the companies have also created a line of apparel which features the Milk Lux Hoodie and the Milk Bodysuit. The garments have a red zipper and a red Milk logo to match the sneakers.
Reebok has released several vegan versions of its popular sports shoes in the past few years. In partnership with National Geographic, the brand recently launched a footwear collection inspired by the world's endangered species.
Other cruelty-free Reebok shoes include the Cotton + Corn (Peta approved) and the Forever Floatride GLOW, made from castor beans, algae foam, natural rubber, and eucalyptus tree material. There is also the Nano X1 training shoe, which was launched for the US market and is made from cotton, spun yarn, castor oil, and EVA foam.
The Equipment Essentials collection will be available from the Reebok website and select retailers — including Amazon — from April 14th.
"The Reebok X Milk Makeup Equipment Essentials brings together a clean look with a clean conscience. Inspired by the values and design that allow for creative expression, this multipurpose collection with vegan ingredients features five footwear models and two apparel silhouettes. From Reebok's design studio and Milk's iconic NYC studio, see the collection that brings good forward and aligns your outlook with your style," says Reebok.